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The original item was published from 10/17/2022 9:39:59 AM to 10/27/2022 12:00:02 AM.

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Posted on: October 17, 2022

[ARCHIVED] Proposed Electronic Billboard & Associated Ordinance: Virtual Community Meeting


The community is invited to a virtual meeting on Tuesday, October 25, 2022, regarding a proposed electronic billboard and associated zoning ordinance. No decisions will be made at this meeting.

The public will be invited to ask questions and provide feedback on the proposal after the presentation. Feedback from the public, including written feedback received through email, will be included in the upcoming report to Planning Commission and City Council.

What: Virtual Community Meeting on the Proposed Electronic Billboard & Associated Ordinance

When: October 25, 2022, at 6:00 PM

Community members can join the Virtual Community Meeting through the following Zoom link:

Zoom Link:

Or by Phone: +1 669 900 6833

Webinar ID: 862 6175 5996

Passcode: 701655

To request Spanish language interpretation services for this meeting, please contact a minimum of 72 hours prior to the meeting.

In 2018, the City received an application to construct an electronic billboard on Automall Parkway and a request to change city code to allow this type of billboard. The City retained FirstCarbon Solutions to analyze the environmental impacts of the proposed project and amendment.

In summary, the applicant has requested approval to construct and operate a 75-foot tall electronic billboard with a 672-square-foot display area, adjacent to Highway 101 within the Gilroy city limits. The project requires an amendment of the City Code to allow such signage, which is currently prohibited. The proposed code amendments would permit a maximum of two electronic billboards within the City on property with a General Services Commercial or City Gateway District designation located within 660 feet of U.S. Highway 101 (US-101).

The environmental review is now complete and available for review on the Development Activity Projects page on the City’s website

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